barrettSF Creates Global Campaign for Meyer Sound’s New PANTHER Loudspeakers


By thesanfranciscoegotist / /

barrettSF has just launched a global campaign to introduce Meyer Sound’s new loudspeaker, PANTHER, for professional musicians.

This is not barrettSF’s first project for Meyer Sound—the agency created its Sweetwater campaign after winning the business in April 2021.

“The Sweetwater work was the chance to lay the groundwork,” said John Meyer, President & CEO of Meyer Sound. “This PANTHER launch is a monumental opportunity to tell the world our story, on our terms—to set the record straight, and have the product to prove it.”

“It’s not every day that you get the chance to work with the brand behind some of the biggest concerts and live experiences in the world,” said Brad Kayal, Creative Director at barrettSF. “Our challenge was to make the PANTHER launch as compelling as the product itself – both visually and sonically.”


 Agency: barrettSF

Founder, Executive Creative Director: Jamie Barrett

Creative Director: Aryan Aminzadeh

Creative Director: Brad Kayal

Copywriter: Brianna Gross

Art Director: Daisy Serafini

Head of Production: Conor Duignan

Senior Producer: Kelli Bratvold

Director of Brand Strategy: Jillian Davis

Brand Strategist: Shelby Williamson 

Account Director: Molly Warner

Account Supervisor: Helen Oddone


Client: Meyer Sound

Executive Vice President: Helen Meyer

Senior Vice President: John Meyer

Senior Vice President: John McMahon

Director of Global Marketing: Tim Boot

Director, Communications and Artist Relations: Jane Eagleson

Director, Product Marketing: Rob Cowles

Senior Art Director: Simon Miller

Junior Graphic Designer: Eunice Poon

Web Strategist/Developer: Matthew Kane 

Communications Specialist: Caitlin Clausen

Media Coordinator: Sandra Jamaleddine 


Design & Animation: Scholar

Creative Director: Will Campbell

Senior Art Director: Irene Feleo

Managing Director/E.P. Anne Skopas

Executive Producer: Kate Aspell

Deputy Head of Production: Nakia Cooper

Senior Producer: Christina Yiallouris

Producer: Mimi Milligan

Lead Designer: Jina Kwon 

Senior Motion Designer: Kirt Critoph

3D Designers: Daniel Chang, Hyun-Joon Kim, Angela Zhu

3D Designer/Animator: Andrew Tan

3D Design Intern: Bridget Cunningham

2D Animators: Harshit Desai

C4D Animator: Sam Davidson

Compositing Supervisor: Matt Lavoy

Lead Compositor: Dae Kang


Editorial: Scholar

Editor: Alex Trierweiler

Assistant Editor: Dominic Strazulo


Composition/Sound Design/Audio Mix: Ears Up

Composer: Austin Fray

Sound Designer: Matt Glenn

Audio Engineers: Mark Caspary, Mat Mainhard

Project Manager: Nathan Chase


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