barrettSF Creates Global Campaign for Meyer Sound’s New PANTHER Loudspeakers
By thesanfranciscoegotist / /
barrettSF has just launched a global campaign to introduce Meyer Sound’s new loudspeaker, PANTHER, for professional musicians.
This is not barrettSF’s first project for Meyer Sound—the agency created its Sweetwater campaign after winning the business in April 2021.
“The Sweetwater work was the chance to lay the groundwork,” said John Meyer, President & CEO of Meyer Sound. “This PANTHER launch is a monumental opportunity to tell the world our story, on our terms—to set the record straight, and have the product to prove it.”
“It’s not every day that you get the chance to work with the brand behind some of the biggest concerts and live experiences in the world,” said Brad Kayal, Creative Director at barrettSF. “Our challenge was to make the PANTHER launch as compelling as the product itself – both visually and sonically.”
CREDITS
Agency: barrettSF
Founder, Executive Creative Director: Jamie Barrett
Creative Director: Aryan Aminzadeh
Creative Director: Brad Kayal
Copywriter: Brianna Gross
Art Director: Daisy Serafini
Head of Production: Conor Duignan
Senior Producer: Kelli Bratvold
Director of Brand Strategy: Jillian Davis
Brand Strategist: Shelby Williamson
Account Director: Molly Warner
Account Supervisor: Helen Oddone
Client: Meyer Sound
Executive Vice President: Helen Meyer
Senior Vice President: John Meyer
Senior Vice President: John McMahon
Director of Global Marketing: Tim Boot
Director, Communications and Artist Relations: Jane Eagleson
Director, Product Marketing: Rob Cowles
Senior Art Director: Simon Miller
Junior Graphic Designer: Eunice Poon
Web Strategist/Developer: Matthew Kane
Communications Specialist: Caitlin Clausen
Media Coordinator: Sandra Jamaleddine
Design & Animation: Scholar
Creative Director: Will Campbell
Senior Art Director: Irene Feleo
Managing Director/E.P. Anne Skopas
Executive Producer: Kate Aspell
Deputy Head of Production: Nakia Cooper
Senior Producer: Christina Yiallouris
Producer: Mimi Milligan
Lead Designer: Jina Kwon
Senior Motion Designer: Kirt Critoph
3D Designers: Daniel Chang, Hyun-Joon Kim, Angela Zhu
3D Designer/Animator: Andrew Tan
3D Design Intern: Bridget Cunningham
2D Animators: Harshit Desai
C4D Animator: Sam Davidson
Compositing Supervisor: Matt Lavoy
Lead Compositor: Dae Kang
Editorial: Scholar
Editor: Alex Trierweiler
Assistant Editor: Dominic Strazulo
Composition/Sound Design/Audio Mix: Ears Up
Composer: Austin Fray
Sound Designer: Matt Glenn
Audio Engineers: Mark Caspary, Mat Mainhard
Project Manager: Nathan Chase
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