Mekanism and Alaska Airlines have a cool, technology-centric campaign running that surfers will love. They're tapping into dynamic data to launch their first-ever fare sale powered by the ocean’s waves. In partnership with global surf forecasting site Surfline, the brand will kick off the “Swell Deals” campaign using data to generate discounts up to 30% off flights to Hawaii based on the height of forecasted waves around the island. The bigger the waves - the bi[Read More]
The holiday ads have started. This one for Macy's is a cute take with a twist - a girl who wants to be Santa. The connection to Macy's seems a bit tenuous, but we're all-in for feel-good holiday marketing.
The Florida Pro Chapter of the Society of Professional Journalists, America’s oldest and largest journalism advocacy organization, has trademarked the term ‘fake news’ in hopes of stopping President Trump from using the term as a way to discredit factual news stories he simply doesn’t like.
In addition to filing for a trademark on the term, SPJ Florida Pro Chapter will be sending out cease and desist letters to frequent abuse[Read More]
Time to pick out your best work and gussy up those case studies. It's the San Francisco Design Week Awards Call for Entries.
The San Francisco Design Week Awards is an international design competition seeking to encourage thought leadership by supporting designers whose works can contribute towards a positive future for society.
Entries for the prestigious San Francisco Design Week Awards will be judged by a jury composed of leading Bay Are design professi[Read More]
Over the past few years, Zulu Alpha Kilo has created videos tackling a variety of well-known ad industry pain points. Now, they're taking on the subject of holding companies and what happens to an agency after being sold. “Billy’s Lemonade,” tells the story of a young boy, who sells his thriving lemonade stand to a holding company from New York.