Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with more LGBTQ-friendly and gender-neutral messaging, but advertisers stayed within the bounds of safe formulas: movie spoofs, nostalgia, and celebrities.
But this is still progress, especially compared to the past 5 Super Bowls, when male characte[Read More]
Mering is launching its “Eyeballs are Amazeballs” campaign for VSP Vision Care. Mering handled creative, digital, connected TV, programmatic and social. Look for it running nationally until May 31st.
“The beginning of the decade offered us a unique opportunity to leverage the year 2020 in a clever and relevant way,” said Mark Taylor, Chief Creative Officer, Mering. “The healthcare category can often be dry so we wanted to create a platform that was effective and educational [Read More]
Usually we're against the last, LAST joke. They're often times lame and just feel unnecessary. But this one for Rocket Loans got a huge laugh. The spot itself was funny and the concept was great. But that last little kicker sealed the deal.
There was no inbetween on this one. You either found this Google ad touching and heartfelt, or you found it creepy and invasive. It was a split decision here at Egotist Headquarters, but the slight majority thought it was too emotionally manipulative and ignored any awareness of data privacy.