Super Bowl LIV: Advertisers showed progress on gender balance but stayed cautious

by / February 6, 2020 /

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with more LGBTQ-friendly and gender-neutral messaging, but advertisers stayed within the bounds of safe formulas: movie spoofs, nostalgia, and celebrities. 

But this is still progress, especially compared to the past 5 Super Bowls, when male characte[Read More]

Dignity Health: Best Friends

by / February 4, 2020 /

Did you catch Dignity Health's new “found footage” spot during Super Bowl LIV, (or for those less sports inclined, the Puppy Bowl on Animal Planet)?

Created by Eleven with Horizon Media handling media, the English and Spanish campaign includes TV, print, social, OOH, social, cinema and premium direct video.

https://www.youtube.com/watch?v=q1-ZIKRX-nM&feature=youtu.be

[Read More]

Local production companies heavily involved in big game spots.

by / February 4, 2020 /

We showcase the agencies that come up with all this year's great Super Bowl spots, but we wanted to highlight the production companies as well.

Editorial shop Cut + Run editors Jonnie Scarlett, Jay Nelson & Aika Miyake, Pete Koob, and Jon Grover were involved in a number of high-profile commercials. (See below.)

And production company, Bullitt, Directors The Director Brothers, President/EP Luke Ricci, EP Jenni Sprunger and producer Geoff Clough all worked on a regional Su[Read More]

MERING LAUNCHES “EYEBALLS ARE AMAZEBALLS” CAMPAIGN FOR VSP VISION CARE

by / February 4, 2020 /

Mering is launching its “Eyeballs are Amazeballs” campaign for VSP Vision Care. Mering handled creative, digital, connected TV, programmatic and social. Look for it running nationally until May 31st.

“The beginning of the decade offered us a unique opportunity to leverage the year 2020 in a clever and relevant way,” said Mark Taylor, Chief Creative Officer, Mering. “The healthcare category can often be dry so we wanted to create a platform that was effective and educational [Read More]

Best Last, Last Joke…

by / February 3, 2020 /

Usually we're against the last, LAST joke. They're often times lame and just feel unnecessary. But this one for Rocket Loans got a huge laugh. The spot itself was funny and the concept was great. But that last little kicker sealed the deal.

https://www.youtube.com/watch?v=g2ERWFMLptw

[Read More]

The Most Polarizing SB Ad Goes to…

by / February 3, 2020 /

There was no inbetween on this one. You either found this Google ad touching and heartfelt, or you found it creepy and invasive. It was a split decision here at Egotist Headquarters, but the slight majority thought it was too emotionally manipulative and ignored any awareness of data privacy.

[Read More]