Duncan Channon unites Surf Legend Kelly Slater with Kona Beer’s ‘Bruddahs’

by / June 3, 2021 /

Three new spots out for Kona Brewing Co. thanks to Duncan Channon. They've taken their long-running "Bruddahs" campaign and added the greatest surfer ever.

“The ‘Dear Mainland’ campaign has been an unqualified success for Kona, so we were apprehensive about messing with a winning formula,” said Parker Channon, creative director for the campaign, Duncan Channon. “But with surfing in the games for the first time and the chance to work with arguably the greatest surfer ever, we[Read More]

What Makes a Great Effie Award Submission

by / May 27, 2021 /

It was an honor to judge the Effie Awards this year. As perpetual students of the industry, it’s always inspiring to get that exposure to the greatest home runs of the past year and the cases that attempt to do them justice. 

That said, it’s not lost on me how tedious and overwhelming the process of writing an Effie Case Submission is. Not unlike pitching, you’re committing to a process of gathering, revisiting, wri[Read More]

AB InBev’s Ambev Transforms Trucks Into Drunk Driving Awareness Campaign

by / May 27, 2021 /

We never knew this, but Brazil is a continental country where a lot of people die in traffic accidents every day. People in big cities see awareness campaigns about the issue, but Brazil is big, so outlying areas don't get advertised to.

In light of this, Ambev, the Brazilian brewing company of Anheuser-Busch InBev, took action and transformed its distribution fleet – one of the largest in the country – into media, starting an initiative able to travel for miles and reach far more[Read More]

Cut+Run Promotes Brian Mulvey To Senior Producer

by / May 27, 2021 /

Cut+Run’s Brian Mulvey has been promoted to Senior Producer. Brian has produced spots for Geico, Sling TV, the Grammys, and the 2020 Super Bowl Inspiration 4 Civilian Space Mission for St. Jude’s Hospital.

“Brian brings expertise and the best attitude to everything he does, and is known for doing whatever it takes for the success of everyone around him,” says Managing Partner Michelle Eskin. “His talent as a producer is matched with an ability to make people feel heard and t[Read More]