• barrettSF is delivering the holiday campaigns for World Market and Redbubble.

    by / October 19, 2021 /

    barrettSF has been busy lately, as evidenced by two new holiday campaigns that have coming out for World Market and Redbubble.

    For the main 60-second World Market spot, barrettSF recreated the holiday classic “Sleigh Ride” out of sounds made by World Market products. To do this, the agency worked with acclaimed director Mike Mills and composer Roger Neill to discover and build the song with the perfect product sounds. From the sound of glasses clinking and knives chopping, every W[Read More]

  • barrettSF and Sutter Health Demonstrate “Resilient” In New Campaign Directed by Plummer/Strauss

    by / October 15, 2021 /

    A new Sutter Health spot, "Resilient," via agency barrettSF and directed by Plummer/Strauss aims to ease patients back into the doctor's office. 

    "There's an elephant in the room right now, and it's vulnerability. People aren't sure what to believe, or who to believe. It takes leadership and courage for Sutter to speak to that vulnerability that so many of us feel” said Jamie Barrett, barrettSF Founder/Executive Creative Director.

    Getting close up and personal was the guidi[Read More]

  • Local director Doug Walker fims “Journey” for Novio, UCSF

    by / October 8, 2021 /

    Director Doug Walker collaborated with Novio agency and UCSF on their most recent commercial entitled "Journey". The spot captures a cross section of the Bay Area community, its landmarks, as well as intimate portraits of the UCSF staff and their families.

    UCSF "Journey" Credits:

    Production: Caruso Company
    Director: Doug Walker
    Producer: Brian Benson
    DP: Joe Aguirre
    Water DP: Perry Gershkow
    EP: Robert Caruso

    Agency: Novio
    [Read More]

  • Mekanism and MOD let us know “All Pizzas Are Welcome.”

    by / October 8, 2021 /

    MOD Pizza, the "purpose-driven, people-first" pizza chain just launched its biggest national advertising campaign to date with creative agency Mekanism.

    What makes them "purpose-driven, people-first" you ask? MOD is known for its culture, highlighted by the company’s inclusive hiring practice – providing opportunities to justice-involved individuals, people with intellectual and developmental disabilities, and opportunity youth (th[Read More]

  • Mekanism shows us the magic inside the Level smart lock.

    by / September 10, 2021 /

    Here's a fun, eye-catching new spot by Mekanism for Level smart locks. It's quite a departure from the usual smart lock advertising which just demonstrates feature after feature in (mostly boring) ways.

    Tommy Means, Co-Founder & Chief Creative Officer at Mekanism said, “during the pandemic, consumers have thrust their creative energy into reimagining their living spaces with more intention. Level’s first brand campaign reinforces the idea that the smart lock category can aspir[Read More]

  • Sky Zero makes its mark in its first major campaign

    by / September 10, 2021 /

    European media company Sky is inspiring audiences to make planet-saving choices as well as putting its own carbon emissions commitment to the fore in the first major campaign for its new Sky Zero brand, and its associated pledge to be net zero carbon by 2030.

    The campaign's 60-second animated film, created by Engine Creative and called ‘The Day The Moon Came To Earth’, is quite something to watch. 

    Leon Jaume, Executive Creative Director at E[Read More]