The Conversational Commerce Platform Launches its First Integrated Brand Campaign
Advertising agency Barrett has launched a national B2B campaign for text message marketing platform Attentive. “Start the Conversation” is Attentive’s first integrated brand awareness campaign and Barrett’s first for the client after winning the assignment in January 2022.
Leading live betting sportsbook PointsBet is hosting a series of live streamed expert roundtable discussions called LIVE Insights for LIVE Bettors that will air during the final four to give sports fans next level insights and in-depth behavioral analysis that look beyond the odds. The unique panel of experts includes Northwestern University Professor of Sports Psychology Dr. Michele Kerulis, body [Read More]
Business ownership is the key to industry change, but only a tiny fraction of advertising agencies are owned by women. Cornett president and owner Christy Hiler and Jean Freeman, principal and CEO at Zambezi, are launching OWN IT, an initiative to track and increase the number of women-owned advertising agencies.
An emphasis on innovation, unique product shots and a glimpse of the PGA’s elite take center stage in the newest campaign, “Innovation is a Force," from BSSP for golf shoe brand FootJoy.
We're loving the interesting shots and unexpected angles they wen[Read More]
Look, there are a thousand places you can get a take on every ad that ran during the Super Bowl. You don't need more opinions from us. But what do actual, non-ad folks think? Since we attended a nice, outdoor, socially-distant Big Game party, we have your answers. We didn't want to be the creepy losers doing no socializing, so we didn't get them all, but here's what we heard.
Face it, almost all of us hate Valentine's Day. Mostly because it seems so contrived and fake. But Mekanism’s latest work for OkCupid brings a little more realness to the holiday with their efforts to celebrate an inclusive Valentine’s Day.
Their annual NSFW and boldly inclusive Valentine’s Day Cards paint a much-needed picture of love, romance, and partnership beyond Hallmark’s traditional cards.
Cathy Johns9n / Does anyone get this Visa Olympic commercial?
Sad to read such negativity. I was fascinated on how this this downhill “enmasse” was achieved…for real or computer technology. To those...[Read More]
Russ / Does anyone get this Visa Olympic commercial?
This ad was obviously created by an agency based in Texas or at the very least one where there were no skiers or boarders contributing to the co...[Read More]
Joan Fink / Does anyone get this Visa Olympic commercial?
An avid skier in my younger years, my immediate reaction to this ad was instant horror! Horror at the thought of the overcrowded slope, and tota...[Read More]
G S / Does anyone get this Visa Olympic commercial?
Thank you for this. Got here by asking google what this commercial was about.
It is more enjoyable than the stupid crochet commercial (still...[Read More]
Kathe Dillmann / Does anyone get this Visa Olympic commercial?
This is the worst poor taste I've ever seen on television by someone who obviously hasn't a clue about winter sports, especially alpine skiing. ...[Read More]
