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  • BSSP’s New Campaign with FootJoy – “Innovation is a Force.”

    by thesanfranciscoegotist / February 18, 2022 /

    An emphasis on innovation, unique product shots and a glimpse of the PGA’s elite take center stage in the newest campaign, “Innovation is a Force," from BSSP for golf shoe brand FootJoy. 

    We're loving the interesting shots and unexpected angles they wen[Read More]

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  • barrettSF Creates Global Campaign for Meyer Sound’s New PANTHER Loudspeakers

    by thesanfranciscoegotist / February 18, 2022 /

    barrettSF has just launched a global campaign to introduce Meyer Sound’s new lou[Read More]

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  • Mekanism & OkCupid Celebrate All Types of Love This Valentine’s Day

    by thesanfranciscoegotist / February 9, 2022 /

    Face it, almost all of us hate Valentine's Day. Mostly because it seems so contrived and fake. But Mekanism’s latest work for OkCupid brings a little more realness to the holiday with their efforts to celebrate an inclusive Valentine’s Day.

    Their annual NSFW and boldly inclusive Valentine’s Day Cards paint a much-needed picture of love, romance, and partnership beyond Hallmark’s traditional cards. 

    [Read More]

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  • One Union Adds Senior Engineer and Sound Designer Dan Jensen

    by thesanfranciscoegotist / February 9, 2022 /

    One Union Recording Studios has bolstered its senior mix team, hiring Senior Audio Engineer Dan Jensen. Jensen brings more than 15 years of experience as a sound mixer, editor and designer, primarily on national and regional advertising.

    One Union President John McGleenan says the studio found Jensen through a nationwide talent search. “Dan brings deep technical skills and resourcefulness to his work with advertising clients,” McGleenan says. “I was impressed with the qua[Read More]

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  • San Jose Downtown Association Partners With Liquid Agency To Evolve Brand Identity

    by Egotist / February 9, 2022 /

    Liquid Agency is leaning into their Silicon Valley roots by partnering with the San Jose Downtown Association (SJDA) to create an updated logo and visual identity that will ensure branding success for the longtime community business organization.

    The core concept was centered around the call to ‘open up,’ referring literally to opening up after the pandemic, but more subtly to being open with each other, and about the SJDA’s hopes for the future. This idea led to the Liquid Agen[Read More]

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  • HOMEBODY Art + Tech: A Homebody Immersive Experience with SF Design Week

    by thesanfranciscoegotist / February 7, 2022 /

    Join SF Design Week for “Homebody”, the immersive art installation by internationally acclaimed artist, Hueman. Spanning over 20,000 square feet, find yourself within Hueman’s large scale pieces, and engage with her breathtaking art like never before. With projection mapping and augmented reality, join the conversation about where art is headed as technology rapidly evolves.

    Ticket includes access to the immersive art exhibit, a live DJ, networking with SF Design Week community,[Read More]

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  • Traction kicks off 2022 adding LinkedIn Marketing Solutions to client roster

    by thesanfranciscoegotist / January 18, 2022 /

    Traction, which has morphed from a standard agency model to a marketing accelerator for in-house teams, has been selected by LinkedIn to support its LinkedIn Marketing Solutions (LMS) line of business. They'll work as an extension of LinkedIn's in-house teams.
     
    “It’s no secret that the agency model was broken—so we listened to clients, leaned into what was working, cut out everything that wasn’t, and completely reimagined what an agency should be. It’s a [Read More]

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  • Under Consideration re-launches First Round design event in SF.

    by thesanfranciscoegotist / January 18, 2022 /

    You all know Under Consideration, right? RIGHT?

    Well, they're re-starting an amazing design event, First Round, and it's coming to SF on March 11, 2022 at Yerba Buena Center for the Arts.

    Here's how they describe the event: "At First Round, speakers share their first-round presentation process by showing the original PDF/Keynote/PPT file that they presented to a client the very first time they saw a range of design explorat[Read More]

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“The Wrong Way”: Embracing Imperfection in Art and Life

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